PPC is Stands for "pay-per-click". Basically PPC is an internet advertising model in which an advertiser pays to publisher when anyone clicks on the Ad.The Publisher may be any search engine,any website, group of websites or any other platform.Sometime PPC also called "Cost-per-click."

PPC is used when anyone wants to get immediate traffic on their business online presence. PPC is an inorganic traffic driven approach.Most Popular PPC approach is "Google Adword" which is widely used all around the world.Basically Google adword is a platform for online advertisement powered by Google.



How Google Adword Works:-
Basically Google Adword is a platform for creating & maintaining Ads Which are shown on Spaces provided by Google when anyone search anything on google search engine.But When anyone creates Ads on specific keyword then their may be lots of competition for same business type.Then question arises that "how google algorithms decide the winner from the pool?"
Process of Deciding Winner from the Pool of Competitors:-
Their are some specific steps for deciding the winner:-
1) First Google Algorithms checks the Bid amount on specific keywords.
2) Maximum Bid amount is not only the object of choosing the winner,But their is another object is Quality factor. Google algorithms decide the quality factor value for every business which is in competition. Quality factor directly relate with the some key terms which are ad relevancy,landing page optimization,on-site observation,call to action on your landing page,keyword relevancy.
Higher the value of these terms,higher the value of quality factor.
3) On the basis of Bid amount and quality factor google decide Ad rank(1= first rank of Ad) of every business ad.
    Ad Rank = Bid * Quality Factor.
4) On the basis of Ad Rank google places the Ads on specific keyword on specific spaces.

Basically Google have different types of Ad forms like search ads,display ads,video ads,shopping ads,app promotion ads.

Here we discussed above  about the spaces which are used for "Search Type ads".